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Privacy Policy

The contract language is German. The English version is provided for convenience only.

 

1. Introduction and contact details of the responsible party

1.1 We are delighted that you are visiting our website and thank you for your interest. Below, we provide information about how we handle your personal data when you use our website. Personal data refers to all data that can be used to identify you personally.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Marco Sassenhagen, M.XPLR, c/o IP-Management #8156, Ludwig-Erhard-Str. 18, 20459 Hamburg, Germany, Tel.: +4915226896967, email: mxplr.studio@gmail.com. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

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2. Data collection when visiting our website

2.1 When you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the page server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website

  • Date and time at the time of access

  • Amount of data sent in bytes

  • Source/reference from which you accessed the page

  • Browser used

  • Operating system used

  • IP address used

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Processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used for any other purpose. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

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2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can recognize an encrypted connection by the string “https://” and the lock icon in your browser line.

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3. Hosting & Content Delivery Network

3.1 Amazon Web Services

We use the system of the following provider to host our website and display the page content: Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA

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All data collected on our website is processed on the provider's servers.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

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For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

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3.2 Wix

We use the system of the following provider to host our website and display the page content: Wix HQ, 6350671, Nemal Tel Aviv St 40, Tel Aviv-Yafo, Israel

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Data is also transferred to: Wix Inc., 500 Terry A. Francois Boulevard, San Francisco, California 94158, USA.

All data collected on our website is processed on the provider's servers.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

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When data is transferred to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

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For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

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3.3 Wix (wixstatic)

We use a content delivery network from the following provider: Wix HQ, 6350671, Nemal Tel Aviv St 40, Tel Aviv-Yafo, Israel

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Data may also be transferred to:

  • Wix Inc., 500 Terry A. Francois Boulevard, San Francisco, California 94158, USA

  • Fastly Inc., 475 Brannan St. #300, San Francisco, CA 94107, USA

  • Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

  • Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA
     

This service enables us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. Processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 (1) lit. f GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

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When data is transferred to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

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For data transfers to the US, the data recipients have joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

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3.4 Google Cloud CDN

We use a content delivery network from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

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This service enables us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. Processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 (1) lit. f GDPR.

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Data may also be transferred to: Google LLC, USA

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We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

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For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

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4. Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted when you close your browser (so-called “session cookies”), while others remain on your device for longer and enable page settings to be saved (so-called “persistent cookies”). In the latter case, you can find the storage period in the overview of your web browser's cookie settings.

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If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either for the performance of the contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent, or in accordance with Art. 6 (1) (f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

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You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general.

 

Please note that if you do not accept cookies, the functionality of our website may be limited.

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5. Contact

When you contact us (e.g. via the contact form or email), personal data will be processed solely for the purpose of processing and responding to your request and only to the extent necessary for this purpose.

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The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no legal retention obligations to the contrary.

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6. Comment function

When you use the comment function on this website, your comment, the time at which it was posted, and the commenter name you have chosen will be stored and published on this website. Your IP address is also logged and stored. This IP address is stored for security reasons and in case the person concerned violates the rights of third parties or posts illegal content in a comment. We need your email address to contact you in case a third party objects to your published content as illegal.

 

The legal basis for storing your data is Art. 6 (1) (b) and (f) GDPR. We reserve the right to delete comments if they are reported as illegal by third parties.

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7. Data processing when opening a customer account

In accordance with Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required to open an account can be found in the input mask of the corresponding form on our website.

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You can delete your customer account at any time by sending a message to the above address of the controller. After deleting your customer account, your data will be deleted, provided that all contracts concluded via this account have been fully processed, there are no legal retention periods that prevent this, and we have no legitimate interest in continuing to store the data.

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8. Use of customer data for direct marketing

​8.1 Sign up for our email newsletter

If you subscribe to our email newsletter, we will send you regular information about our offers. The only mandatory information required to send you the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the double opt-in procedure to send the newsletter, which ensures that you will only receive the newsletter once you have expressly confirmed your consent to receive it by clicking on a verification link sent to the email address you provided.

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By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. We store your IP address as entered by your Internet service provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter will be used strictly for the specified purpose.

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You can unsubscribe from the newsletter at any time by clicking on the link provided in the newsletter or by sending a message to the person responsible mentioned above. Once you have unsubscribed, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this statement.

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8.2 Ascend by Wix

Our email newsletters are sent via this provider: Wix HQ, 6350671, Nemal Tel Aviv St 40, Tel Aviv-Yafo, Israel

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Data is also transferred to: Wix Inc., 500 Terry A. Francois Boulevard, San Francisco, California 94158, USA

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Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provide when registering for the newsletter to this provider in accordance with Art. 6 (1) lit. f GDPR so that they can send out the newsletter on our behalf.

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Subject to your express consent in accordance with Art. 6 (1) (a) GDPR, the provider also conducts a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the content of the newsletter. In doing so, terminal device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.

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You can revoke your consent to newsletter tracking at any time with future effect.

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We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits its disclosure to third parties.

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When data is transferred to the provider's location, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.

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For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

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9. Data processing for order fulfillment

9.1 Insofar as necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) lit. b GDPR.

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If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact details you provided when placing your order in order to inform you personally in accordance with our legal information obligations under Art. 6 (1) (c) GDPR. Your contact details will be used strictly for the purpose of communicating updates owed by us and will only be processed by us to the extent necessary for the respective information.

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To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.

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9.2 In order to fulfill our contractual obligations to our customers, we work with external shipping partners. We pass on your name, delivery address, and, if necessary for delivery, your telephone number to a shipping partner selected by us exclusively for the purpose of delivering goods (Art. 6 (1) (b) GDPR).

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9.3 Gelato

We use the following provider for order processing: Gelato Sweden AB, c/o Epicenter, Mäster Samuelsgatan 36, 111 57 Stockholm, Sweden

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Your name, address, and, if applicable, other personal data will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR exclusively for the purpose of processing your online order. Your data will only be passed on if this is actually necessary for the processing of your order.

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9.4 Use of payment service providers (payment services)

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- Apple Pay

If you choose the “Apple Pay” payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment will be processed via the “Apple Pay” function on your iOS, watchOS, or macOS device by charging a payment card stored with “Apple Pay.” Apple Pay uses security features built into your device's hardware and software to protect your transactions. To authorize a payment, you must enter a code that you have previously set and verify your identity using the Face ID or Touch ID feature on your device.

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For the purpose of payment processing, the information you provide during the ordering process, along with information about your order, will be transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before transmitting it to the payment service provider of the payment card stored in Apple Pay for the purpose of processing the payment. Encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm that the payment was successful.

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If personal data is processed in the course of the transfers described above, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.

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Apple stores anonymized transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was successful. Anonymization completely eliminates any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.

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When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made using Safari on your Mac, your Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can be used to identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to Wallet & Apple Pay and turn off Allow Payments on Mac.

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Further information on data protection with Apple Pay can be found at the following Internet address: https://support.apple.com/en-us/101554

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- Google Pay

If you choose the “Google Pay” payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), payment will be processed via the “Google Pay” application on your mobile device running at least Android 4.4 (“KitKat”) and equipped with NFC functionality by debiting a payment card stored with Google Pay or a payment system verified there (e.g., PayPal). To approve a payment via Google Pay in excess of €25, you must first unlock your mobile device using the verification method you have set up (e.g., facial recognition, password, fingerprint, or pattern).

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For the purpose of payment processing, the information you provide during the ordering process, along with information about your order, will be shared with Google. Google will then transmit your payment information stored in Google Pay to the originating website in the form of a one-time transaction number, which is used to verify that payment has been made. This transaction number does not contain any information about the actual payment details of your payment method stored in Google Pay, but is created and transmitted as a one-time valid numerical token. For all transactions via Google Pay, Google acts solely as an intermediary for processing the payment. The transaction is carried out exclusively between the user and the originating website by debiting the payment method stored in Google Pay.

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If personal data is processed in the course of the transfers described above, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.

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Google reserves the right to collect, store, and evaluate certain transaction-specific information for each transaction made via Google Pay. This includes the date, time, and amount of the transaction, the merchant's location and description, a description of the goods or services purchased provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.

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According to Google, this processing is carried out exclusively in accordance with Art. 6 (1) lit. f GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data, and optimization and maintenance of the Google Pay service.

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Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when using other Google services.

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The terms of use for Google Pay can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=en


Further information on data protection at Google Pay can be found at the following Internet address:https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=en

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- Paypal

This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

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If you select a payment method from the provider that requires advance payment, your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will only be passed on for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

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If you select a payment method that requires us to make an advance payment, you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method) during the ordering process.

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In such cases, in order to protect our legitimate interest in determining your solvency, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) lit. f GDPR. The provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks on the basis of the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment history).

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The credit report may contain probability values (known as score values). Where score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical method. Address data, among other factors, is included in the calculation of score values.

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You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.

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- Wix Payments

This website offers one or more online payment methods from the following provider: Wix HQ, 6350671, Nemal Tel Aviv St 40, Tel Aviv-Yafo, Israel

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If you select a payment method from the provider that requires advance payment (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will only be passed on for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

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As part of the aforementioned services, data may also be transferred to Wix Inc., 500 Terry A. Francois Boulevard, San Francisco, California 94158, USA, for further processing on our behalf.

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When data is transferred to the provider's location, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.

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For the transfer of data to the USA, the provider refers to standard contractual clauses of the European Commission, which are intended to ensure compliance with European data protection standards.

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10. Online marketing

10.1 Amazon Affiliate

We participate in the affiliate program of the following provider: Amazon EU S.a.r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg

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In this context, we have placed links on our website that lead to offers on websites of the provider or third parties (“partner sites”).

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To measure the success of an affiliate link, evaluate orders generated via such a link, and settle commission payments accordingly, the provider uses cookies and/or comparable technologies, which are generally set on the partner sites and for which we are not responsible in terms of data protection law. In doing so, the provider also regularly processes the IP address and, if necessary, other terminal device information.

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All processing described above, in particular the reading or storage of information on the device you are using, will only take place if you have given your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by using the cookie consent management options on the partner sites.

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10.2 Babbel Affiliate

We participate in the affiliate program of the following provider: Babbel GmbH, Andreasstraße 72, 10243 Berlin, Germany

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In this context, we have placed links on our website that lead to offers on websites of the provider or third parties (“partner sites”).

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To measure the success of an affiliate link, evaluate orders generated via such a link, and settle commission payments accordingly, the provider uses cookies and/or comparable technologies, which are generally set on the partner sites and for which we are not responsible in terms of data protection law. In doing so, the provider also regularly processes the IP address and, if necessary, other terminal device information.

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All processing described above, in particular the reading or storage of information on the device you are using, will only take place if you have given your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by using the cookie consent management options on the partner sites.

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10.3 Booking.com Affiliate

We participate in the affiliate program of the following provider: Booking.com B.V. Herengracht 597, 1017 CE Amsterdam, Netherlands

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In this context, we have placed links on our website that lead to offers on websites of the provider or third parties (“partner sites”).

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To measure the success of an affiliate link, evaluate orders generated via such a link, and settle commission payments accordingly, the provider uses cookies and/or comparable technologies, which are generally set on the partner sites and for which we are not responsible in terms of data protection law. In doing so, the provider also regularly processes the IP address and, if necessary, other terminal device information.

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All processing described above, in particular the reading or storage of information on the device you are using, will only take place if you have given your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by using the cookie consent management options on the partner sites.

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10.4 GetYourGuide Affiliate

We participate in the affiliate program of the following provider: GetYourGuide Deutschland GmbH, Sonnenburger Straße 73, 10437 Berlin, Germany

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In this context, we have placed links on our website that lead to offers on websites of the provider or third parties (“partner sites”).

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To measure the success of an affiliate link, evaluate orders generated via such a link, and settle commission payments accordingly, the provider uses cookies and/or comparable technologies, which are generally set on the partner sites and for which we are not responsible in terms of data protection law. In doing so, the provider also regularly processes the IP address and, if necessary, other terminal device information.

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All processing described above, in particular the reading or storage of information on the device you are using, will only take place if you have given your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by using the cookie consent management options on the partner sites.

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10.5 Viator

We participate in the affiliate program of the following provider: Viator, Inc., 400 1st Avenue, Needham, MA 02494, USA

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In this context, we have placed links on our website that lead to offers on websites of the provider or third parties (“partner sites”).

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To measure the success of an affiliate link, evaluate orders generated via such a link, and settle commission payments accordingly, the provider uses cookies and/or comparable technologies, which are generally set on the partner sites and for which we are not responsible in terms of data protection law. In doing so, the provider also regularly processes the IP address and, if necessary, other terminal device information.

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All processing described above, in particular the reading or storage of information on the device you are using, will only take place if you have given your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by using the cookie consent management options on the partner sites.

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For the transfer of data to the USA, the provider refers to standard contractual clauses of the European Commission, which are intended to ensure compliance with European data protection standards.

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11. Web analytics services

11.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables analysis of your use of our website.

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By default, when you visit the website, Google Analytics sets 4 cookies, which are stored as small text files on your device and collect certain information. This information includes your IP address, which is truncated by Google to exclude any direct personal references.

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The information is transmitted to Google servers and processed there. This may also involve transfers to Google LLC, which is based in the USA.

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Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The IP address transmitted by your browser within the scope of Google Analytics and shortened is not merged with other Google data. The data collected within the scope of Google Analytics 4 is stored for a period of two months and then deleted.

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All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.

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Without your consent, Google Analytics 4 will not be used during your visit to our website. You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the “Cookie Consent Tool” provided on the website.

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We have concluded a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

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Further legal information about Google Analytics 4 can be found at

https://business.safety.google/intl/us/privacy/

https://policies.google.com/privacy?hl=en&gl=us and at 

https://policies.google.com/technologies/partner-sites

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Demographic characteristics

Google Analytics 4 uses the special “demographic characteristics” function and can use it to generate statistics that provide information about the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a period of two months.

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Google Signals

As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may analyze your usage behavior across devices and create database models, including cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can disable the “Personalized Advertising” feature in your Google Account settings. To do so, follow the instructions on this page: 

https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=en
Further information about Google Signals can be found at the following link: 

https://support.google.com/analytics/answer/7532985?hl=en#zippy=%2Cin-this-article

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UserIDs

As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) (a) GDPR, have set up an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.

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For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

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11.2 Wix Analytics

This website uses the web analytics service provided by the following provider: Wix HQ, 6350671, Nemal Tel Aviv St 40, Tel Aviv-Yafo, Israel

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With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading terminal device and browser information), the service collects and stores pseudonymized visitor data, including information about the terminal device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this enables the evaluation of movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g., text entries, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally excludes direct personal references. There is no merging with other clear data about your person that has been collected in other ways.

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All processing described above, in particular the reading or storage of information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

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We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

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When data is transferred to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

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12. Retargeting/ Remarketing and Conversion tracking

Google Ads Conversion tracking

This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising material (known as Google Adwords). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.

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The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transferred to the servers of Google LLC. in the USA.

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Details on the processing initiated by Google Ads conversion tracking and Google's handling of website data can be found here: https://policies.google.com/technologies/partner-sites

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All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

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You can also permanently opt out of Google Ads Conversion Tracking cookies by downloading and installing the browser plug-in available from Google at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=en

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Please note that certain features of this website may not be available or may be limited if you have disabled cookies.

Google's privacy policy can be viewed here: 

https://business.safety.google/intl/us/privacy/ and https://policies.google.com/privacy

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For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

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13. Page functionalities

13.1 Instagram plugins

Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

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These plugins enable direct interaction with content on the social network.

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To increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using a so-called “2-click” or “Shariff” solution.

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This integration ensures that when a page on our website containing such plugins is accessed, no connection to the provider's servers is established.

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Only when you activate the plugins and thereby give your consent to the data transfer in accordance with Art. 6 (1) (a) GDPR will your browser establish a direct connection to the provider's servers. Regardless of whether you are logged into an existing user profile, information about your device (including your IP address), your browser, and your page history will be transmitted to the provider to a certain extent and may be further processed there.

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If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, revocation has no effect on data that has already been transferred to the provider.

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Data may also be transferred to: Meta Platforms Inc., USA

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We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

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For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

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13.2 OpenStreetMap

This website uses an online map service provided by the following provider: OpenStreetMap Foundation, St John’s Innovation Centre, Cowley Road, Cambridge, CB4 0WS, UK

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The online map service is a tool for displaying interactive (land) maps to visually represent geographical information. Using this service allows you to see our location and facilitates geolocation.

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When you visit the subpages on which the provider's map is integrated, information about your use of our website (such as your IP address) is transmitted to the provider's servers and stored there.

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Your personal data is processed in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in designing our website to meet your needs. If you do not agree to your data being transmitted to the provider in the future, you can completely deactivate the provider's online map service by disabling JavaScript in your browser. The online map service on this website can then no longer be used.

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To the extent required by law, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 (1) (a) GDPR. You may revoke your consent at any time with effect for the future. To exercise your right of revocation, please follow the procedure for lodging an objection described above.

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When data is transferred to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

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13.3 FontAwesome

This site uses web fonts from the following provider for consistent font display: Fonticons, Inc., 710 Blackhorn Dr, Carl Junction, 64834, MO, USA

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When you visit a page, your browser loads the required web fonts into its browser cache in order to display text and fonts correctly and establishes a direct connection to the provider's servers. Certain browser information, including your IP address, is transmitted to the provider in the process.

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The processing of personal data in the course of establishing contact with the font provider will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service via the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

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For the transfer of data to the USA, the provider refers to standard contractual clauses of the European Commission, which are intended to ensure compliance with European data protection standards.

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13.4 Google Web Fonts

This site uses web fonts from the following provider for consistent font display: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

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When you visit a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly and establishes a direct connection to the provider's servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.

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Data may also be transferred to: Google LLC, USA

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The processing of personal data in the course of establishing contact with the font provider will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service via the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

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For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

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Further information on Google's privacy policy can be found here: https://business.safety.google/intl/us/privacy/

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13.5 Google reCAPTCHA

On this website, we use the CAPTCHA service provided by the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

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Data may also be transferred to: Google LLC, USA.

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The provider uses “Google Fonts,” i.e., fonts downloaded from the Internet by Google, for the visual design of the Captcha window. No information other than that mentioned above, which is already transmitted to Google via the ReCaptcha functionality, is processed.

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The service checks whether an entry is made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks, and similar automated malicious access. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the device used, identification data of the browser and operating system type used, as well as the date and duration of the visit, and transmits this information to the provider's server for evaluation. Cookies, i.e., small text files stored in the browser of the device, may be used for this purpose.

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If the processing described above is based on cookies, these will only be set if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.

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If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in determining individual responsibility on the Internet and preventing abuse and spam in accordance with Art. 6 (1) lit. f GDPR.

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We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

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For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

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Further information on Google's privacy policy can be found here: https://business.safety.google/intl/us/privacy/

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14. Tools und Sonstiges

14.1 Cookie-Consent-Tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies requiring consent and cookie-based applications. The "Cookie Consent Tool" is displayed to users when pages are viewed in the form of an interactive user interface on which consents for certain cookies and/or cookie-based applications can be given by ticking the box. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives appropriate consent by ticking. This ensures that only in the case of a given consent such cookies are placed on the respective end device of the user.

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The tool sets technically necessary cookies to store your cookie preferences. In principle, personal user data will not be processed.

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If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

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Further legal basis for the processing is also Art. 6 para. 1 lit. c GDPR. As responsible, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

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As far as necessary, we have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

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Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

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14.2 Lexware Office

For the completion of the accounting we use the service of the cloud-based accounting software of the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany

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The provider processes incoming and outgoing invoices as well as, if necessary, the bank movements of our company in order to automatically record invoices, match them to the transactions and create the financial accounting from this in a semi-automated process.

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If personal data is also processed, the processing is based on our legitimate interest in the efficient organization and documentation of our business transactions in accordance with Art. 6 (1) (f) GDPR.

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15. Rights of the person concerned

15.1 The applicable data protection law grants you the following data subject rights (information and intervention rights) vis-à-vis the controller with regard to the processing of your personal data, with reference to the legal basis given for the respective conditions for exercise:

  • Right to information according to Art. 15 GDPR;

  • Right to rectification pursuant to Art. 16 GDPR;

  • Right to erasure according to Art. 17 GDPR;

  • Right to restriction of processing pursuant to Art. 18 GDPR;

  • Right to be informed in accordance with Art. 19 GDPR;

  • Right to data portability in accordance with Art. 20 GDPR;

  • Right to revoke granted consents in accordance with Art. 7 (3) GDPR;

  • Right of appeal pursuant to Art. 77 GDPR.

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15.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCE OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION WITH EFFECT FOR THE FUTURE.

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IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.

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IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

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IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

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Depending on where you live, you have the right to appeal our decision by contacting us using the contact details below or by submitting your complaint to the relevant data protection authority. For the European Economic Area, there is a list of the competent data protection supervisory authorities. If you want to call up, you have the opportunity to do so here.

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16. Duration of storage of personal data

The duration of storage of personal data is measured on the basis of the respective legal basis, the purpose of processing and - if relevant - additionally on the basis of the respective statutory retention period (e.g. commercial and tax retention periods).

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In the case of the processing of personal data on the basis of express consent in accordance with Art. 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent.

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If there are statutory retention periods for data that are processed within the framework of legal transactions or legal transaction-like obligations on the basis of Art. 6 (1) (b) GDPR, this data will be routinely deleted after the expiry of the retention periods, provided that they are no longer necessary for the performance of the contract or initiation of the contract and/or there is no legitimate interest on our part in further storage.

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In the case of the processing of personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right of objection pursuant to Art. 21 (1) GDPR, unless we can prove compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

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In the case of the processing of personal data for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 (2) GDPR.

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Unless otherwise stated in the other information in this declaration on specific processing situations, otherwise stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

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